GREEN BUSINESS VIEWS

As everyone looks to the government to prop up “Cutting Edge” Green industries, there may be a better solution.  One of the first suggestions is to know that the newly created (or funded) Green programs are viable in a scenario that is not artificially promoted by over-hype advocates.  At the end of the cycle of Green business, these promotes must exist in a competitive market.  Solyndra was already in trouble as the Chinese had a more efficient process and a better product under way.  The blind-enthusiasm to put money into any program with Green energy behind it has cost America a half billion dollars, and undoubtedly there are some politicians with fatter wallets and dirty hands.

The fact is the Green business can be found everywhere.  I believe that a Green business may well be a very traditional business that has made a significant change in its building, operation, and its people.  It need not product a Green product to be a Green business.  A vegan does not stop eating.  They simply change their diet.  So while the vegan still consumes food, they changed their behavior.  A Green business can continue to do the business that they did before, but now they are committed to a higher standard.

We can create more Green businesses and develop more Green jobs if we realize that we don’t have to invent them from scratch.  Not, that that isn’t a good idea.  Let’s just not think of a Green business or Green jobs as tied to a Green energy product only.

Also, small and medium size business need access to capital markets and financial resources as well.  Why do the brilliant politicians throw millions at speculative Green energy businesses when the businesses which are the backbone of the country are constantly worried about new regulations, new taxes, and tight money markets?  If we want Green businesses and Green jobs, why not incentivize the millions of regular businesses to Go Green?

The start costs of Greening an existing business is already paid.  The chances of success are far greater than start ups.  The results will be more widespread.  The concepts of promoting Green has become extraneous because the best efforts go to the worst candidates.  In the spirit of “Invest in America,” we should look to the existing businesses in this country and help them get better.

Yes, we should leave room for the innovative and new project, but the business plan needs to be more than high speculation.  Green jobs come from Green businesses.  Why not put our best efforts behind the best bet for success?  No matter how many innovations that are funded, we should not forget the heart of the job-creation machine.

We should promote innovation and new Green ideas, but we must put our strength behind existing businesses that need to be Green and promoting a Green program.

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